Youtube video va kanalingizni qanday optimallashtirish mumkin

YouTube video va kanallarni optimallashtirish

Biz mijozlarimiz uchun optimallashtirish bo'yicha qo'llanma ustida ishlashni davom ettirdik. Biz mijozlarimizga nima yomonligini va nima uchun noto'g'ri ekanligini tekshirib, taqdim etishimiz bilan birga, biz ham ko'rsatma berishimiz shart qanday muammolarni to'g'rilash.

When we audit our clients, we’re always surprised at the minimal effort put into to enhance their Youtube presence and the associated information with the videos they upload. Most just upload the video, set the title, and walk away. Youtube is the second largest search engine behind Google and also compliments Google Search Engine Result Pages. Optimizing your video will ensure each of your videos is found in relevant searches.

YouTube kanalingizni sozlang

Birinchidan, navigatsiya qilganingizga ishonch hosil qiling xususiylashtirish in YouTube studiyasi va kanalingizni sozlash uchun barcha xususiyatlardan foydalaning.

  • Mizanpaj – Customize your channel trailer and your featured video for returning subscribers. Be sure to add featured sections – if you have different types of videos, here’s a great place to add single playlists with your latest video on each.
  • Brendlash – Add a picture for your channel, typically your logo, formatted for a round image display. Add a banner image that’s at least 2048 x 1152 pixels but pay close attention to how the image is displayed on each output. YouTube lets you preview each. Also, add a video watermark throughout the videos for brand awareness. Keep in mind that you don’t put content on each video that may be hidden behind your watermark.
  • asosiy ma'lumot – Provide a great description of your channel that entices visitors to view and subscribe to your channel. Once you get 100 subscribers and your channel has been around for 30 days, customize your URL with a nickname for your channel’s path rather than the unique key that YouTube provides. And most importantly, add links to your basic info that push people back to your site or other social channels.

Siz nashr etishdan oldin

Videongizni ishlab chiqarish bo'yicha bir nechta maslahatlar. Videoni haqiqiy yozib olish va tahrirlashdan tashqari, nashr etishdan oldin ushbu muhim video elementlarni e'tiborsiz qoldirmang:

  • Ovoz - Video sifatidan ko'ra ko'proq odamlar audio masalalar uchun videoni qoldirishini bilasizmi? Ovozni echo, reverb va fon shovqinsiz yozib olish uchun videongizni ajoyib audio uskunalar bilan yozib qo'yganingizga ishonch hosil qiling.
  • Kirish - Kuchli kirish joyi nima uchun odamlar sizning videongizni tomosha qilishni davom ettirishlari kerakligini belgilashi kerak. Juda ko'p tomoshabinlar bir necha soniyani tomosha qilishadi va yurishadi. O'zingizning brendingizni tanishtiring va agar ular yopishib qolsa, odamlarga nimani o'rganishini aytib bering.
  • Outro - Harakat chaqiruvi va manzilga ega bo'lgan kuchli tashqi ko'rinish tomoshabinni keyingi bosqichga o'tishi uchun juda muhimdir. Videongizning so'nggi soniyalarida manzil URL manzilini, hatto elektron pochta manzili va telefon raqamini tavsiya qilaman. Videodagi URL quyidagi bosqichlarda biz tavsiflagan URLga mos kelishiga ishonch hosil qiling.

Youtube videoni optimallashtirish

Mijozning Youtube-dagi videolarini ko'rib chiqishda biz nimani izlashimiz kerakligi haqida ma'lumot:

youtube optimallashtirish

  1. Video nomi - Sizning video kanalingizda kalit so'zlarga boy sarlavha bo'lishi kerak. Hozircha videongizga qanday nom berishingiz eng muhim omil. Youtube sizning video sarlavhangizni sahifadagi sarlavha va sarlavha uchun ishlatadi. Avval kalit so'zlardan foydalaning, so'ngra kompaniyangiz haqida ma'lumot:

    Youtube videoni qanday optimallashtirish mumkin | Martech

  2. Tafsilotlar – Once you upload your video, you’ll see that there are many, many more options for detailing the information on your video. If you are attracting a local audience, you can actually add a location to your video. Fill in every detail you can, it all helps to ensure your video is indexed properly and found! Be sure to organize your videos into playlists as well.
  3. Thumbnail – Once you verify your YouTube Channel by phone number, you’re able to customize each video’s thumbnail. An incredible way to do this is to combine your title in the video image, here’s an example from Crawfordsville, Indiana Roofer we’re working with, Uyda xizmat ko'rsatuvchi oshpazlar:

  1. Birinchi URL - Agar kimdir sizning videongizni topsa va u bundan zavqlansa, u qanday qilib saytingizga qaytib, siz bilan bog'lanish uchun boradi? Sizning tavsif maydonida sizning birinchi qadamingiz odamlarga tashrif buyurishni istagan ochilish sahifasiga havolani o'rnatish bo'lishi kerak. Avval URL-ni joylashtiring, shunda u Youtube-ning qisqartirilgan tavsifi maydonida ko'rinadi.
  2. Tavsif – Don’t just put a line or two, write a robust explanation of your video. Many successful videos actually include the entire video transkripsiyasi butunlay. Har qanday sahifada qo'llab-quvvatlovchi tarkibga ega bo'lish muhimdir ... Youtube-da bu juda muhimdir.
  3. Taglavhalar – More and more people are viewing videos with the sound off. Send off your video for captioning so folks can read along with the video. You’ll need to properly set the language of your video and its transcription, then you can upload an SRT fayli bu video vaqtiga to'g'ri keladi.
  4. Teglar - Odamlar sizning videongizni topishini xohlagan kalit so'zlarni sanab o'tish uchun teglardan samarali foydalaning. Videongizni belgilash - tegishli Youtube qidiruvlarida uning ko'rinishini oshirishning ajoyib usuli.
  5. Izoh - Izoh faolligi yuqori bo'lgan videolar sharhsiz videolarga qaraganda ancha yuqoriroq. Videongizni hamkasblaringiz va hamkasblaringiz bilan baham ko'ring va ularni videoga bosh barmog'ini qo'shishga va izoh berishga undang.
  6. Ko'rishlar – You’re not done yet! Promote your video everywhere… in blog posts, on web pages, in social networks, and even with press releases. The more views that your video gets, the more popular it will be. And people tend to watch a video with views and skip over those with low counts of views.
  7. Video sayt xaritalari - Agar videolar sizning saytingizning asosiy qismi bo'lsa, ularni veb-saytingizda yoki blogingizda nashr etishda video-sayt xaritasini yaratishni xohlashingiz mumkin. Video tarkibida videoni joylashtirgan veb-sahifalar, video uchun pleyerlarga URL-lar yoki sizning saytingizda joylashtirilgan xom video-kontentning URL manzillari mavjud. Sayt xaritasida sarlavha, tavsif, ijro etish sahifasi URL manzili, eskiz URL manzili va xom video fayl manzili va / yoki pleyer URL manzili mavjud.

Disclosure: I’m using my affiliate link with Vah, videoning transkripsiyasi va taglavhasi uchun ajoyib xizmat.

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