This week I've had some tough conversations with some businesses that I care deeply about. They know that I care because I've taken them to task and am holding them accountable. My network is my investment and where I get the most return on investment.
- Men ishlaydigan texnologik firmalar har doim mendan pul oladi. Men har doim report problems, ideas and kudos to their teams. For every person that complains, there are hundreds of others who will simply leave you and find another vendor. It's critical that, if you care about your solutions providers, you have the difficult conversations with them on what went wrong or why.
- There are several network tools and communities I belong to. Networking is exhilarating and exhausting. As a small business, my network is key to my success. Who I surround myself with reflects on my business and also brings in business. Some of my networks are selfless – always doing their best to push business into my lap. I feel indebted and always take opportunities to return the favor. Some are selfish, though, and only measure our relationship by what I've provided them.
Social media casts a huge net. I'm constantly evaluating where I should speak next, whether or not it should pay, or whether I should take the time and money out of my schedule to be there. I review platforms to write and promote on. I think about blogging versus video versus podcasting. I think about commenting on other sites and connecting with industry leaders. It's a lot of work.
As a consultant, I have very little ‘recurring revenue', so the majority of my income is accrued through selling my time. That means that every cup of coffee, phone call or email I'm responding to risks me losing income.
Qiziq: Bir-birimiz bilan bo'lgan har bir uchrashuvimiz uchun bir-birimizga pul to'lashimiz kerak bo'lsa, biz qanchalik samarali bo'lishimiz mumkin. Agar sizni kofe ichishga chaqirsam, soatlik stavkani to'lashim kerak bo'lsa nima bo'ladi. Sizni hali ham kofega chaqirarmidim?
It's important that you evaluate your network on a constant basis to find out where you're investing and whether or not it will pay off. Business is business, of course. Be selfish about finding a selfless network. I would not be successful if it weren't for my key clients – Compendium, ChaCha, Veb-tendentsiyalar va Walker haqida ma'lumot ushbu ro'yxatda. "Kalit" deganda daromadni nazarda tutayapman;).
Ushbu munosabatlar va ular qanday rivojlanganligi haqida o'ylar ekanman, ularning barchasi mening yagona tadbirkor - Kris Baggott bilan bo'lgan munosabatlarimdan kelib chiqqan. Kris va meni biladiganlar, biz bir-birimizni juda hurmat qilishimizni bilamiz va biz ikkalamiz ham bir-birimizga juda samimiymiz. Kris iste'molchi xushxabarchi - har doim o'z kompaniyalarini diqqat markazida bo'lishiga intiladi ... bu xudbin bo'lib ko'rinishi mumkin. Muvaffaqiyatim va mijozlarim ro'yxatiga nazar tashlar ekanman, ularning barchasi Kris bilan yillar davomida bo'lgan munosabatlarim orqali rivojlanib bordi.
Mijozlarni qayerdan olasiz? O'zingizning biznesingiz uchun qayerda o'zingizning rahbarligingizni yaratmoqdasiz? Muvaffaqiyatingiz kimga qarzdormisiz? Siz yaxshilikni qaytarayapsizmi? Buni tushunganingizda hayron bo'lishingiz mumkin.
Oxirgi eslatma: This post is not meant to slight any of the other folks that are so critical to my business' success and growth. You know who you are! I only mean to shed some light that some of us don't truly evaluate and value the folks in our network for the actual business they provide. I think I've taken my relationship with Chris for granted and didn't recognize how important he was to me.