Blog sharhi: Deyv Vudson, ijtimoiy media bo'yicha maslahatchi

mehmon blog

devwoodsonDeyv Vudson - bu ijtimoiy tarmoqlar bo'yicha maslahatchisi va texnologlari bo'lib, ular biznesga o'zlarining onlayn ishtiroklarida yordam berishadi. Deyv juda yaxshi ko'rib chiqdi bloglar kitobi biz uni yozib, Barns va Noblega qo'ydik. Va'da qilinganidek, biz uni sozlash uchun ba'zi foydali fikrlarni bildirish uchun uning blogini ko'rib chiqmoqdamiz! Mana:

  • Bu nima ekanligini darhol sezilmaydi blogingizning maqsadi yangi tashrif buyuruvchiga. Haqiqatan ham blog yuritayotgan narsalaringizni bilish uchun "About" ga borishim kerak edi. O'zingizning blogingizning maqsadini tushuntirib beradigan yon satr yoki yozuvni o'ng yon panelga qo'yishni maslahat beraman.
  • Siz biznesga ijtimoiy media va texnologiyalar bilan yordam berganingiz uchun, men sizga juda yaxshi maslahat beraman harakatga chorlash Har bir sahifada yon panelingizning yuqori o'ng qismida (CTA) odamlar sizning ijaraga olinishingizni bilishlariga imkon beradi. CTA shaxsni a-ga yo'naltirishi kerak ikkala aloqa shakli bo'lgan ochilish sahifasi va siz ko'rsatadigan mijozlar va xizmatlar haqida ba'zi qo'shimcha ma'lumotlar.
  • Sizda ajoyib sarlavha va logotip bor ... logotipni oling va blogingiz uchun belgi o'rnating. Mana bir xabar favikonni qanday qilish kerak.
  • Sizning Robots.txt fayl sizning domeningizning ildizida joylashgan va sitemap.xml joylashuvi berilgan - bu juda zo'r! Faylni tahrir qilar edim va trafikni har qanday / wp- * katalogiga yoki faylga yo'l qo'ymas edim - bu qidiruv tizimlarini sizning ma'muriy kataloglaringizni indekslashni to'xtatadi.
  • Sizning URL-manzilingiz (doimiy bog'lanish) g'alati - post qatori qatorga kiritilganga o'xshaydi. Bu sizga zarar qilmaydi deb o'ylayman, lekin bu biroz g'alati. Siz hech qanday qidiruv natijalarida yuqori o'rinni egallamaganingiz uchun (men foydalanaman Semrush tekshirish uchun), men buni tortib olishim mumkin, bu biroz spamga o'xshaydi. Permalinkni o'zgartirish uchun htaccess qoidalaridan foydalanishingiz mumkin. Mening eng sevganim /% postname% /. URL tuzilishi odatdagidek ta'sir qilmaydi, lekin qachon qaytib kelishini kim biladi!
  • Sizning blogingiz tartibi ajoyib - hamma narsani ko'rish juda aniq va oson. Sizning Apture satringiz ustki qismida menga yoqadi, bu sahifadagi qo'shimcha tartibsizlikni kamaytiradi.
  • Qani endi ajoyib bo'lsa foto sizning sarlavhangizda. Odamlar Deyv kimligini bilishlari kerak - va ajoyib fotosurat sizning shaxsiy aloqangizni ta'minlaydi, bu sizning ishonchingizni kuchaytiradi va sizning blogingizga kiradigan odamlar tomonidan tan olinadi. Mening suratim hamma joyda, hattoki mening rasmimda ham bor kartochkalar. Bir necha hafta o'tgach, kimdir mening kartamni olganda, ular mening kimligimni eslashadi. Men shunchaki o'zimni go'zalman deb o'ylaganim uchun qilmayman;).
  • Sizning xabarlaringiz yaxshi yozilgan xatboshilar orasidagi katta masofa va ro'yxatlardan samarali foydalanish. Ro'yxatlar yozishda juda samarali, chunki odamlar ularni osongina skanerlashlari mumkin. Shrift o'lchamini biroz kattalashtirishni va o'zingizning kontentingiz bilan uyga haydashni xohlagan kalit so'zlarda qalin va kursiv so'zlardan foydalanishni maslahat beraman.
  • "Social Media & Tech" - bu sizning blogingiz sarlavhasida juda keng va keng raqobatdosh so'z birikmasi. Siz tor va biroz uzunroq dumaloq nishonga olishingiz mumkin bo'lgan joy bormi? Uzoq quyruqli kalit so'zlarni yo'naltirish orqali siz qidiruvlar natijasida tegishli trafikni tezda sotib olishingiz mumkin. Bunday atamalardan biri biznes uchun ijtimoiy tarmoqlardan foydalanish. Bu oyiga atigi 30 ta qidiruvni oladi, ammo bu sizning saytingizga har oy 30 ta yangi mehmon.
  • Siz havolalarni baham ko'rishda biroz haddan oshib ketdingiz. Men Twitter-ning retweet tugmachasidan tashqari (bu sizda bor) va boshqa biron bir ish uchun ushbu ishlarning hech birini ko'rmaganman Facebook-ga o'xshash tugma.
  • Sizning havolangiz aloqa sahifa navigatsiya menyusida joylashgan. Telefon raqami, manzili yoki shakl bilan bog'langan aloqa sahifasi kabi aloqa ma'lumotlarini har bir blogda topish oson bo'lishi kerak. Odamlar sayt atrofida shov-shuv qilishga vaqt ajratishmaydi ... agar sizni topa olmasalar, ketishadi. Ba'zi bir korxonalarni ushbu ma'lumotlarni har bir sarlavha va altbilgiga joylashtirishni tavsiya qilaman.

Siz uchun ko'rayotgan eng katta imkoniyat bu yangi biznesni jalb qilish uchun blogingizdan mahalliy va geografik jihatdan foydalanishdir. O'zingizning mintaqangizga e'tiboringizni qaratib, u erda ijtimoiy media bo'yicha maslahatchi sifatida ajralib tursangiz, siz o'zingizning yordamingizni so'ragan korxonalarning mintaqadagi qidiruvlaridan foydalanishingiz mumkin. Biroq, siz harakatga chaqiruvlar va ochilish sahifalari mavjudligiga ishonch hosil qilishingiz kerak, shunda ular siz bilan osongina bog'lanishlari mumkin!

Saytingizni ko'rib chiqish imkoniyati uchun tashakkur! Va bizning kitobimizni ko'rib chiqqaningiz uchun katta rahmat!

10 Comments

  1. 1
  2. 2

    Thanks Doug, you have given me a good laundry list to work on. This is my first blog that I’ve ever done and that is not at excuse, but it is my testing ground.

    thank you for your honest opinion

  3. 3

    Awesome to get such functional advice. Way to put yourself out there to ultimately grow better. I sure hope I can grow up to be hip and cool some day.

  4. 4

    That’s awesome of you to do this for him Doug as I know he appreciates it greatly. I agree whole heartedly with a lot of what you say and only have a couple little “nitpicks” myself.

    Now this really doesn’t apply to Dave’s site as his images are usually not his but for some they are. For those that are you don’t want to tell the search engines to completely ignore your wp-contents folder as by default image uploads go into /wp-content/uploads/ and for sites like my wife’s (she’s an artist, and hasn’t been keeping it up so I won’t share cause she hates when I do) get a lot of traffic from image search. On side note, not sure if this changed in all of WP3 or just with multisite enabled but it doesn’t seem to use wp-content anymore (my only WP3 setup is a multi so not 100%, though if upgrade would be diff also then if they made different default in new one, so would need to verify for ones self) but if changed then can have it ignore all wp-

    Next, um, have you seen Dave? Seriously, you want his photo in the header? And you think it’s possible to take a good one? Dave? Hehe, I kid the Daver. 😉

    I personally hate the bars that keep popping up on websites, but from what I get I’m in the minority. The one thing though is I much prefer the bar on this blog over the one on Dave’s. At the bottom it’s out of the way and it’s always showing. Anytime I have something pop up from the top that covers content I feel it’s really doing something wrong. Maybe if the bar was always there would be better because you would naturally adjust your scroll to it, but at the bottom of the page it has the least chance of getting in the way. If I scroll down to read an article I don’t want you to pop up a bar that blocks the fist line of the article from me, or worse something that covers the whole content. Though atleast he doesn’t have the cover everything and beg me to sign up for his mailing list box, those are the worst. 🙂

  5. 5

    Your 3000 limit is killing me 😉

    Okay 2 other points that I discussed with Dave over IM but figured I would share on here.

    First is one I know people go both ways on. I prefer not having the full article on the front page. First you get the extra Page View if that matters to you, but it also lets you know what someone found catchy enough to commit more with a click. If whole article there they could read 1 and 4 of 5 without you knowing it. As well makes it easier for someone to find an article that interests them without having to scroll pages to get to the next article (Dave’s posts aren’t that long but if are can cause annoyance and people not getting to the article they would like.) But I know others feel the opposite on this and it’s really a 50/50 personal pref kind of thing.

    Second is having some sort of text to go with what is said in the video. Until Google is reading audio out of videos (and liek you should trust that, wow my Google voice translations are HORRIBLE) and putting into search results you really need to have the points of the vid really spelled out in the text. While full transcripts would be nice I know they are a pain but just getting a bullet point list of the major points might help. The text that is there helps but I think more of what’s actually in the vid can help as well.

    Sorry for adding a long ramble on 🙂 and again big ups to you for doing this for him.

  6. 6

    The only one I’d push back on is making people click through for the article, Richard. This method is really for CPM (cost per thousand) sites where advertisers wind up paying for pageviews. It’s an artificial means of increasing their pageviews so they make more money… at the expense of the reader.

    I’ve not seen any evidence to date that partial posts drives more traffic to a site or drives conversions. Until I do, I’m not going to do it. 😎

  7. 7

    It’s a great blog, Dave! Don’t look at this list as critical, it wasn’t meant that way. It’s all constructive feedback that should help your blog grow and get you some business!

  8. 8

    I would have to agree with you on not having full post view on the main page. My thoughts are:

    1.) You should have your most popular post on your front page in a feature section. These are your money posts that have generated most revenue or conversation. There is a reason why it is your most popular, probably because its well written and relates well to most users. So why not entice them on your front page even though they could be a month or two old. You dont want them buried in your feed if they give you the best return.

    2.) The rest should be snippets of your newest from the feed. People, IMO go to the front page for a general idea of the site. You have 30 seconds or probably less to keep their attention. So having thumbs and snippets of your feed will hopefully catch the readers attention on something. If you have full posts, me personally if i dont like your first full post topic then i might not carry on through the site. But if i can peruse the recent topics and posts in snippets i can see more about the site and more likely to get deeper.

    It is one of those great debate type topics. I find that most of the people that call themselves “experts” or “pro” bloggers prefer full post view on the front page.

    But in reply to doug: I’ve not seen any evidence to date that full posts drives more traffic to a site or drives conversions. Until I do, Im not going to do it. 😎

  9. 9

    I agree that for some it’s a CPM type of issue. For me though I think it helps to determine what stories the visitor actually read compared to not knowing if they cared enough to read on or not. I’ve got nothing to convert personally and more just want to know if the person was actually caring enough about it to go forward or really if they didn’t care to get more.

    Actually should just make it a JS “expand” type setup so they get on that page, see only little bit to decide if want more, but then still get full article there and I get data I want. That might be easiest/best combo for what I want.

  10. 10

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