Avariya ... iltimos, foo-foo yo'q.

halokatKecha uyga kelgan birinchi kunim edi va tashqariga chiqib ketdim. Bugun men qulab tushdim. Ko'pchilik singari, men ham odat tusidagi jonzotman. Qizig'i shundaki, mening odatlarim haftalikdir. Dam olish kunlarim deyarli har doim aksiyalarga to'la bo'ladi, shuning uchun avvalgi haftada qanday odat bo'lgan bo'lsam ham, odatda shanba kuni kechqurun tugaydi. Agar dushanba kuni ishdan kechiksam, odatda butun hafta kechikaman. Agar dushanba kuni kechqurun ishlasam ... butun hafta kech ishlayman.

O'tgan dam olish kunlari butun hafta oxiri ishladim. Biz ish joyimizdan ozodlikka chiqmoqdamiz va men bir vaqtning o'zida kamida 6 ta yonma-yon loyihalarni jugling bilan shug'ullanardim. Balanslash harakati qiziqarli, lekin men tobora ko'proq narsani olishga intilaman ... va shunchaki ko'proq va ko'proq harakat qilaman. Kecha u meni ushladi va men uxladim. Bugun tunda men qulab tushdim. Men tashqariga chiqdim. Va men "odatlar haftasini" yomon boshladim. Endi ishdan qaytayotganda bir zumda charchagan bo'laman va har kecha uyga kelganimda o'zimni uxlab yotganimni sezaman. Arg.

Yorqin tomoni, bu menga talab borligini anglatadi, har doim yaxshi narsa! Salbiy tomoni, men o'z ishimga joylashishni yoqtirmayman. Men mukammallikni etkazish va etkazib berishni juda yaxshi tushunaman. Men mukammallikni yaxshi ko'raman. yomon koraman faqat etkazib berish ... garchi mening mijozlarim bu farqni hech qachon bilishmaydi. Tez-tez etkazib berish shuni anglatadiki, bir necha oy o'tgach, qo'shimcha vaqtim bo'lganida, etkazib berish paytida mukammal qilishim mumkinligini bilgan narsamni "takrorlayman".

Marketing va dasturiy ta'minot ko'pincha shunday bo'ladi, ammo, siz o'ylamaysizmi? Muddatlar bajarilishini talab qiladi va ko'pincha mukammallikni tashlaydi. Taqvim ko'pincha natijalardan ko'ra muhimroqdir. Yetkazib berish ehtiyoji mukammal etkazib berish ehtiyojidan kuchliroqdir. Ko'pincha, men mijozlar ertami-kechmi qo'llariga biror narsa olish uchun xususiyatlar, funksionallik va estetikadan voz kechishni afzal ko'rishadi. Bu amerikaliklarning nuqsonimi? Shoshiling, shoshiling, shoshiling ... halokatmi? Yoki bu global nuqsonmi?

Men "sudralib yurish" tarafdori emasman. Creep - bu tugatish ta'rifi siz hech qachon loyihani oxiriga etkaza olmaguningizcha "sudralib yurishda" davom etadi. Men "sudralib yurish" dan nafratlanaman. Hatto sudralmasdan ham, qanday qilib endi biz hech qachon mukammal ijro etishga vaqt topolmayapmiz?

South Bend shokolad fabrikasida men kofega buyurtma beraman foo-foo yo'q… Bu shokolad qoshig'i, qaymoqsiz krem, gilos yo'qligi, shokolad changlanmasligi yoki sirop sepilmasligi degan ma'noni anglatadi ... shunchaki kofe. Boshqa narsalarni kutmasdan hech qanday foo-foo menga qahvamni bermaydi.

Izoh: Agar siz hech qachon South Bend shokolad fabrikasi, ajoyib xodimlar bilan ajoyib joyni sog'inmoqdasiz. Ularning shaxsiyati bor ... aqlsiz uchuvchisiz samolyotlar emas. Va birinchi marta chiroyli mocha olganingizda, foo-foo olishingizga ishonch hosil qiling. Bu juda yoqimli taom.

Mening fikrimga qaytsam ... kabi firmalar Google, Flickr, 37 signal va boshqa zamonaviy yutuqlar "foo foo" ni tashlamoqda. Ushbu odamlar ajoyib dasturiy ta'minotni foo foo holda yaratadilar. Ular ishni bajaradigan dasturlarni yaratadilar va bundan ortiq narsani qilmasliklariga qat'iyan ishonadilar. Ishlamoqda. Bu yaxshi ishlaydi. Ba'zilar buni "mukammal" emas deb o'ylashlari mumkin, chunki unda foo-foo yo'q. Katta muvaffaqiyat va farzand asrab olish stavkalari menga aytadiki, bu ko'pchilik uchun to'g'ri emas. Ular shunchaki ishni bajarishini xohlashadi - muammoni hal qiling! Men o'zimning ishimda payqamayman, biz foo-fooga ko'p vaqt sarflaymiz.

Men foo foo bilan qulab tushasizmi deb o'ylayman.

Ehtimol, biz o'zimizga etkazib beriladigan narsalarni shu tarzda tashkil qilishni boshlashimiz kerak, shunda biz yaxshiroq va tezroq etkazib beramiz:

Foo-fu:Biz uni nima deb ataymiz? Qanday ko'rinishga ega? Unga qo'yishimiz mumkin bo'lgan barcha variantlar qanday? Raqobatchilarimiz nima qilmoqda? Mijozlarimiz nimani xohlashadi? Biz buni qachon qilishimiz kerak?
Fo-foo yo'q: Nima qilish kerak? Buni qanday qilish kerak? Qanday qilib foydalanuvchi buni amalga oshirishni kutadi? Bizning foydalanuvchilarimizga nima kerak? Buni amalga oshirish uchun qancha vaqt kerak bo'ladi?

2 Comments

  1. 1

    Foo-foo, foo-foo…still trying to get a grasp of what this means in relation to software, as opposed to coffee. With coffee it seemed simple enough, as in foo-foo was all of the extraneous stuff that was not coffee persay. From your examples of firms that toss out the foo-foo, all web 2.0 it seems, their software seems based on ‘simplicity’, at least from a user standpoint, both functionally and aesthetically. I suppose wher I get a bit confused is where you ask foo-foo vs. no foo-foo questions, as I’m not sure whether some of these questions produce foo-foo or not in either catagory.

    What are we going to call it? Well, google, flickr and the names for the software designed by 37 signals all seem fairly catchy and important, and I think some time went into coming up with them. How is it going to look? Simple, clean, web 2.0…again some thought went into this for those companies, options…still foo-foo I think. What are our competitors doing, still important, if onlt in order to do the opposite, or at least not do what they are doing. What clients want is important…what clients think they want is not as important. When do we have to have it done, still important, especially in the internet software sphere.

    What is it going to do? How is it going to do it? No foo-foo here I think. How would a user expect it to do it? To me this could be either foo or non-foo. What do our users need? I think non-foo here. How long will it take to have it done. Ok so the second set of questions seems fairly non-foo to me. The first set is what confused me a bit.

    Perhaps the most important question to me is ‘Why is it needed?’

  2. 2

    Summae,

    You are on track with my point. The questions are very similar, but they all break down to exactly the question you asked… ‘Why is it needed?’

    I have a colleague and friend, Kris Baggott, who is fond of asking “What problem does it solve?”. The name of the app, the look, the options, the competition, the wants, the timing… all of those are paid attention to in the software world, but it’s never asked… “What problem does it solve?”

    We should be spending time on the right questions, rather than spending so much time answering the wrong ones!

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