Yoping va ajoyib postlardan lazzatlaning ?!

Tss

Bu sharhdan ko'ra ko'proq muhokama qilish uchun savol. Mening blog yuritishda tajribam shundan iboratki, izchillik hamma narsadir. Agar sizning o'quvchilaringiz har kuni yangi tarkibga ega bo'lishni kutishsa, ular ushbu tarkibni olish uchun har kuni saytingizga qaytib kelishadi. Yaxshi savol:

Bir necha marta mehmon sizning veb-saytingizga qaytib kelib, yangi tarkibni tekshirishdan oldin To'xta qaytib kelasizmi?

Yaqinda ba'zi sinovlarni o'tkazdim. Bu men qilgan juda ilmiy yondashuv emas, lekin men yozganimda Starbucks-dagi blog post katta e'tiborga sazovor bo'lgan (A), men qaror qildim Stolda qoldiraman nima bo'lishini ko'rish uchun.

Bir qiziq eslatma shundaki, xabar yozilgandan keyin taxminan 72 soat (B) davomida mashhur bo'lgan. Odamlar tarkibni hazm qilish uchun bir kun kerak bo'lgandek, keyin javob berish va bloglarida bu haqda yozish uchun qo'shimcha kun kerak edi. Bu, o'z navbatida, mening saytimdagi trafikni ikkinchi kunga qaytarib berdi. Uchinchi kunga kelib (C), e'tibor susayib qoldi va blog odatdagi kundalik tashrif buyuruvchilar darajasiga qaytdi (2,000 RSS Abonentlarni hisobga olmaganda).

sekin tahlil

Blog normal darajaga qaytganligi (qadar Kalkulyator sozlangan debyut) menga shuni anglatadiki Digg or Qoqilib ketdi trafik, lekin dalda beruvchi bo'lsa ham, bu men ortda qolgan trafik emas. Bu haqiqiy sörfçülar - u erda qiziqarli tarkib topish, ammo ko'proq narsaga qaytmaslik. Men qaytib kelgan odamlarning orqasida qoldim - mening lentamga obuna bo'lgan, muntazam tashrif buyuradigan va men bu erda o'tkazgan muhokamalarda qatnashadigan odamlar.

Oddiy ommaviy axborot vositalarida, yangi xabar va yangi mavzu bilan bezovta qilishdan oldin shov-shuvni davom ettirishiga yo'l qo'ygan bo'lardim. Men "to'lqinni minib" harakat qilishni davom ettirgan bo'lar edim, ehtimol hatto suhbatni yana 2-3 ta postda davom ettirgan bo'lardim. Garchi bu (B) sonini saqlab qolishga yordam bergan bo'lsa ham vaqtinchalik Meni postdan 48-72 soat o'tgach topgan mehmonlar, men har kuni xabar yuborishni davom ettirishga qaror qildim asosiy mening blogimga qaytishni davom ettiradigan o'quvchilar (C).

O'quvchilarni saqlab qolish, yangilarini olishdan ko'ra osonroq. O'sha diggvagonda sakrash marafondan sprintga o'tishga o'xshaydi. Marafon asosiy o'quvchilar sonini ko'paytiradi, izchil va qasddan harakat qilish, sizning asosiy abonentlaringizning umidlarini qondirish. Sprint - bu boshqalarning sizga ovoz berishiga, havola qilingan tarkibni yozishga va shunchaki har kuni vaqtincha o'qiydiganlarning yangi uyumini yig'ishga urinish uchun charchagan pand. Siz buni uddalashingiz mumkin, ammo poyga tugashiga qodir bo'lasizmi yoki yo'qmi, amin emasman.

3 Comments

  1. 1

    Salom Duglas,

    I think you have hit the nail on the head with this. It may be suitable for big media or organizations to sit on success before moving on to their next step, but for individual blogs, it makes much more sense to stick to churning out frequent and meaningful posts to address the regular audience. Of course the occasional flash in the pan diggers or stumblers are good way to convert them to regulars.

    I have had a few really popular posts on my blog, but the attention would always die down to regular level after a week or so to the regular visits + converts level.

    I guess writing content aimed at digg / delicious / stumble every few weeks is critical to get new people discover your site. So, its a marathon everyday, but sprint in the weekends 🙂

  2. 2

    Salom Dag,
    Wonderful introspection on issues that keep a blog/site going on and on. Hope to see you around at The Bean.
    Sachin

  3. 3

    I have noticed this exact same patter of a 48 to 72 hour cycle and have tried to maximize it with a hybrid technique of returning to the popular post but still feeding meaningful posts into the queue for the regulars. The hope is that the repetition of the new attraction will keep the newbies around long enough to recognize the quality of the regular fare. My readership is small but since adopting this technique I’ve grown my average readership (a ten-day rolling average) about 25% over the last four months.

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